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Prep to Pass

Seven steps in two halves. Prep is the thinking, before anything gets built. The Pass is building it and handing it over.

Prep

  1. 01

    Discovery

    Business, guest profile, references, existing assets, timeline.

  2. 02

    Brand Strategy

    Positioning statement, voice notes, mood direction.

  3. 03

    Identity Design

    Logo concepts, colour and type system.

The Pass

  1. 01

    Web Design

    Sitemap, wireframes, design system built from the identity.

  2. 02

    Development

    React build, CMS setup, integrations, technical SEO.

  3. 03

    Copywriting

    Website copy, written in the brand voice locked in at Strategy.

  4. 04

    Launch

    QA pass, review round, go-live checklist.